May 25, 2014
Crowds Versus Communities: A Quick Guide For The Perplexed

The wisdom of the crowd is one of the tenets of Web 2.0. It’s the belief that the aggregated opinions of a large group of people will be as g...

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March 8, 2013
Communities Are More Important Than Campaigns

Social media campaigns can help you get more likes and follows on your social profiles. But if you’re starting to question the value of those...

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August 1, 2012
Customer Into Collaborator: How To Get There?

In a recent blog post called ‘Crowds versus communities: a quick guide for the perplexed’, I looked at the different kinds of inputs yo...

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