Home / December, 2021

Digital Marketing Roundup December 2021

In the December version of Digital Marketing Roundup, we provide the latest news and updates from the Digital marketing industry for the month. Have a look at what is new in search console, AI in Google shopping, product tab on Linkedin pages, and other updates in facebook, youtube and instagram, and more.

1.Google Re-enabled Request Indexing Tool In Search Console

After Around two months, Google brought back the request indexing tool in Search console.Google informed this though their official twitter handle ‘Google Search Central’

Official tweet:

Embed:https://twitter.com/googlesearchc/status/1341437011618623496

2. Try cosmetics with Augmented Reality- Google Shopping Update

As online shopping is getting more popular and a safer option, Google shopping has come up with an option to visualize lipstick and eyeshadow shades from some popular brands. Now users can see how it looks on a range of skin tones and can compare various shades before purchasing

Embed: https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E814_AR_Beauty_Gifs_Eyes_v03.gif

More details: https://blog.google/products/shopping/shopping-beauty-product-try-it-google/

3. Product Tab On Linkedin Company Pages

Linkedin added a dedicated tab on Linkedin Pages to help page owners to nurture the conversation, build brand awareness, and generate more qualified leads.

As per Linkedin “With Product Pages you can spotlight product endorsements and testimonials by your users, gather ratings and reviews from current users, and generate leads with a custom call-to-action button, such as a demo request or contact sales form.”

Read more: https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/helping-you-showcase-your-company-s-products-with-new-product-pa

4. New Creative Tools in Reels and Stories On instagram

Instagram has added new 'Audio Mix' and Voice-over' options into Reels composition tools. TikTok has this kind of functionality. This option enables users to add audio tracks via voice or music clips to their Reels clip, it also enables users to edit the presentation.

5. YouTube Adds New 'Shorts' Shortcut Button

As explained by YouTube:

"We’ll be adding a Shorts icon to the top or bottom row of the mobile app that makes it easier for you to tap and watch Shorts on YouTube. Those who are in the experiment will either see a Shorts icon in place of the Explore tab (with the Explore icon moved to the top row) or will see a Shorts icon in place of the Cast icon in the top row (casting can still be done in the player while watching a video)."

6. Facebook Adds AR Effects and 360 Backgrounds of Messenger

This feature is available in the Desktop version of messenger only. Users can choose from a variety of holiday-themed AR effects that begin rolling out today, including: Santa’s Lap, Winter Village, Christmas Tree Hat, etc. Users can use this in group video calls on Messenger and  Messenger Rooms via desktop.

Read more: https://messengernews.fb.com/2020/12/16/tis-the-season-for-new-holiday-ar-effects-and-filters-for-messenger-desktop/

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