In the January version of Digital Marketing Roundup, we provide the latest news and updates from the Digital marketing industry for the month. Have a look at what is new in Google and bing index, Facebook encryption, Instagram update on profiles, Twitter ad platform updates and more.
1. Google’s New Robots Tag ‘indexifembedded’
Google has a new robots tag called indexifembedded that can be applied when you use embedded content on web pages. This way you can give instruction to Google crawler to only index content on a page if it's embedded using iframes and similar HTML tags with this tag.
The noindex tag is overwritten by the indexifembedded tag. That means you may use the noindex tag to keep a whole URL out of search results, and the indexifembedded tag to make a specific piece of content indexable when it's embedded on another webpage. According to Google, this tag was developed to address an issue that affects media publishers.
Read more: https://developers.google.com/search/blog/2022/01/robots-meta-tag-indexifembedded
2. Microsoft IndexNow Protocol Allows Data Sharing Between Search Engines
IndexNow was introduced in October 2021 to index updated web pages instantly over search engines. Now, Microsoft is making this protocol easier to execute and assuring that submitted URLs are shared throughout search engines at the same time.
This protocol makes sure that all URLs submitted by webmasters to any IndexNow-enabled search engine quickly get submitted to all other similar search engines. This implies that webmasters only need to inform one API endpoint because all URLs will be co-shared with every search engine that implements the IndexNow protocol. This indeed helps search engines to discover URLs faster and it saves the time and effort of webmasters in the indexation process.
Read more: https://blogs.bing.com/webmaster/january-2022/IndexNow-Announcing-Sharing-of-Submitted-URLs
3. Disapproved Ads Auditor Tool For Google Ads
Google has released a disapproved ads auditor tool for Google Ads that flags and can delete policy violating ads across your accounts. But this tool is not readily available, to integrate this advertisers need to take help from programmers who has skills in Python, BigQuery API, Google Ads API and OAuth 2.0. The Disapproved Ads Auditor” tool automates auditing ads across your accounts to provide you insights into non compliant ads. Advertisers can take the findings from the output to ensure ads are following the ad policies.
4. Meta Introduced Messenger’s End to End Encryption
Meta announced updates for Messenger’s opt-in end-to-end encrypted chats which the company says to improve the user chat experience.
Last year Meta started testing end-to-end encryption for group chats, including voice and video calls. Now it is available to everyone and users can connect with people in a private and secure way.
Along with this users can enjoy new updates like Screenshot notifications, GIFs and Stickers, Reactions, Replies, Typing Indicators, Message forward, etc.
5. Twitter Has Announced Some New Updates To Its Ad Platform
The new updates are designed for better ad targeting, while also providing more insights on campaign performance.
The first update is Site Visits Optimization, which is dedicated to finding and serving ads to audiences most likely to visit the website.
Twitter also Introduced attribution with Aggregated Measurement which is aimed at providing conversion metrics by counting events in aggregate for audiences who have opted out of tracking on iOS devices.
And the third update is Twitter’s new ‘Events Manager’ dashboard which helps to manage Twitter Website Tag and its associated web-based conversion events.
Read more: https://business.twitter.com/en/blog/performance-advertising-on-twitter.html
6. Instagram Added Scheduled Live Display on User Profiles
Instagram has a new addition to its creator profile, and it is the display of scheduled live streams on creator profiles. It provides one more way to raise awareness of any upcoming live event in the app.
7. Communities Added to Twitter’s Android App
The communities option allows users to share topic-based tweets. It has been released a couple of months before only, and now Twitter has announced it is available on android platforms too. Android users can engage in Communities, expanding access to these more dedicated discussion spaces.
8. Linkedin Lite App Announced Shutdown
The Lite app five years back and was intended for users in regions with low-connectivity and low-bandwidth geographies such as India. In a recent blog, they said, ”Five years later, the world has digitised at an unprecedented pace, with huge improvements in Internet usage and mobile Internet speeds across the world.”The Lite app will be deactivated on 15th March 2022.