March 8, 2013
Communities Are More Important Than Campaigns

Social media campaigns can help you get more likes and follows on your social profiles. But if you’re starting to question the value of those...

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August 1, 2012
Customer Into Collaborator: How To Get There?

In a recent blog post called ‘Crowds versus communities: a quick guide for the perplexed’, I looked at the different kinds of inputs yo...

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May 18, 2012
Pinterest, don’t ‘Sin’terest!

Pinterest is the biggest new social media phenomenon on the block. It’s a social photo sharing website which lets users share images on virtu...

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