Home / September 19, 2020

Digital Marketing Roundup September 2020

Get the latest updates on SEO, SEM and Social media here at one platform. Read on our Digital marketing Roundup for the month of September 2020

  1. Natural Language models in Bing

Bing is now using the Natural Language Generation Model in its search algorithm. It is to improve Bing’s Autosuggest,  People also ask features and to extend its question answering feature.

Read more about this update at: https://blogs.bing.com/search-quality-insights/september-2020/Introducing-the-next-wave-of-AI-at-Scale-innovations-in-Bing

  1. Googlebot will soon start crawling HTTP/2

In an official blog post Google announced that Googlebot will support crawling over HTTP/2 starting from mid November 2020, for select sites.

They also added “in general, we expect this change to make crawling more efficient in terms of server resource usage. With h2, Googlebot is able to open a single TCP connection to the server and efficiently transfer multiple files over it in parallel, instead of requiring multiple connections. The fewer connections open, the fewer resources the server and Googlebot have to spend on crawling.”

Official blog: https://webmasters.googleblog.com/2020/09/googlebot-will-soon-speak-http2.html

  1. Google added support for Shipping schema

Now Google supports ‘shippingDetails’ schema markup that allows to add shipping details to search results to Google search.

Retailers can make use of this structured data to mark up important information about shipping policies and options associated with a product.

Image Source: Google.com

  1. Bidding to Local Services Ads in Google

Google added bidding for local service ads. This is now under beta, not available for everybody. As published in Search Engine land, According to a Google spokesperson, “After seeing success with auction based pricing within our professional services vertical for Local Services Ads, we are excited to bring auction-based pricing as a beta to select markets for local services advertisers. We believe this model will help bring more customers to this trusted group of advertisers.”

Image Source: Linkedin.com

  1. Facebook Introduced Business Suite

Facebook Business Suite is a new interface to manage facebook and instagram at the same time. It allows users to post to both platforms together, receive messages and notifications and to manage all from one place.

Embed:

<iframe src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffacebook%2Fvideos%2F3469305613090476%2F&show_text=0&width=560" width="560" height="315" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allowFullScreen="true"></iframe>

Source: Facebook.com

  1. New Messaging Features for Instagram

In their official blog, they said, they are connecting the facebook Messenger and Instagram experience to bring some of the best Messenger features to Instagram – so users have access to the best messaging experience. Instagram users can decide whether to update immediately to this new experience.

Embed: <iframe src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffacebook%2Fvideos%2F665036064444904%2F&show_text=0&width=560" width="560" height="315" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allowFullScreen="true"></iframe>

Source: Facebook.com

  1. Linkedin new design

Linkedin rolled out its new design and according to them  it is simpler, more modern, and more intuitive, allowing for easier navigation and discovery. In the official blog, they said, “A new, streamlined search experience will make it much easier to surface the people, events, groups and content you want, while helping you reach beyond your immediate network -- when there is value in doing so. And we continue to prioritize inclusion and accessibility as core design principles, including a dark mode coming soon. We’ve also added new illustrations that showcase people with different abilities, diverse backgrounds and ethnicities, and a wide range of jobs and industries.”

Image Source: Linkedin.com

Read more: https://news.linkedin.com/2020/september/new-design-and-experiences-help-members-build-meaningful-relatio

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