Home / November 16, 2019

Digital marketing Roundup November 2019

Get your most important updates on SEO and Social media here at one platform. Read on our Digital marketing Roundup for the month of November 2019

  1. Google Search Console Updates i.) Search console adds Speed report in its panel

From this report you can see the issues affecting slow URLs. This will help webmasters to understand the reasons and solve the speed issue of the page.

This new report is classified as "experimental" as Google plans to continue to iterate and improve the metrics and recommendations for site owners.

Read the blog at: https://webmasters.googleblog.com/2019/11/search-console-speed-report.html

ii) Product rich results Report

Google adds a Performance report to Search console which captures search stats for product rich results on Google Search. This report provides key metrics like clicks and impressions to help webmasters understand and optimize the performance of their website results on Google Search. These metrics can further be segmented by device, geography and queries.


2. Bing Adds Natural language processing to its algorithm

Like the Google BERT update that happened last month, Bing announced that they are also using natural language processing for search queries. “We use natural language models to improve our core search algorithm’s understanding of a user’s search intent and the related webpages so that Bing can deliver the most relevant search results to our users” said Bing. They also said they rely on deep learning computer visions to understand images even if they don't have an image title or alt text.

Read the announcement at: https://azure.microsoft.com/en-us/blog/bing-delivers-its-largest-improvement-in-search-experience-using-azure-gpus/

3. Twitter Adds New 'Conversation Insights' to Media Studio

This updated feature provides more specific data on your tweet mentions, who's mentioning you, and filters to provide additional information on the types of accounts engaging with your profile.

Twitter said in its blog, “Conversation Insights finds and displays Tweets that you might ordinarily miss. The dashboard is customizable, allowing you to discover what people are saying about you minute-by-minute over time. You can use this knowledge to join and even mould the conversation with timely and relevant content.”

Twitter also said that in the future, publishers will be able to engage with Tweets, share them, or even reply directly from the Conversation Insights page.

4. Facebook Removes Option to Add Friends to Live-Stream Broadcasts

Social media expert Matt Navarra shared the news that Facebook is shutting down its live stream with friends’ feature, which it launched back in 2017.

Here’s the tweet: https://twitter.com/MattNavarra/status/1197926477892898817

Here’s the Facebook update:

"We will cease supporting the 'live with' functionality in the Facebook iOS and Android applications over the coming weeks. We're committed to building a truly social video experience on Facebook, and we're constantly evaluating the set of features we offer to the community. It's important that we prioritize and focus on experiences that drive the most value for the community."

5. TikTok Tests Social Commerce Links in Videos

This can be a step towards full monetization of the app. It has the option to add links into user bios and eCommerce URLs directly into uploaded videos. As of now this beta test is open only to a select few influencers in the US.


6. Instagram Expands hidden Likes to more locations

After expanding its test of ‘hidden likes’ count to US users this week, Instagram is now broadening the experiment to all regions.

"While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community."

Official tweet: https://twitter.com/instagram/status/1195009164470181888

7. Twitter is Testing Tweet Scheduling

Twitter has confirmed that it is testing a new option to schedule tweets within the tweet composer window in-app.

Here’s the official tweet: https://twitter.com/TweetDeck/status/1197214465231601671

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