A recap of some updates and additions happened in the Digital marketing world in July 2020. Digital Marketing Roundup July 2020.
- Structured Data Support for Image License in Search Console
Image licence structured data and schema are the things which you can use to add and display licence information about the images that appear in Google image search. Google now offers support for this data and it is listed under Rich result status reports.
Embed: https://twitter.com/googlewmc/status/1288816545687273479
- New webmaster tool Bing
Microsoft has been working on its new design of webmaster tools since february. NOw they have announced through its blog that they have completed the migration. They also added it will give a new enhanced user experience to their users.
They have listed out new and enhanced tools;
Enhanced tools
- Backlinks lists
- Keywords research
- URL submission
- SEO reports
- Adding and verifying a sites
New tools
- Updates to Explore Tab in instagram
Instagram updated its explore tab with bigger thumbnails and a more specious, well-thought-out mosaic. Now the Instagram algorithm can work a little easier at presenting its users with the content they actually want to see.
- New Way to Connect With Business on Whatsapp
As part of their efforts to help businesses reopen and expand online, Facebook have launched new ways to start a conversation with a business on WhatsApp. Scanning a QR code in store or on product packaging will initiate a new chat, without having to add the business as a contact on your phone. Also, users will be able to view business catalogues and individual items on the app
- Instagram Redesigned Shop Function
Instagram have officially introduced their e-commerce hub called Instagram Shop in the US, with a global rollout expected in the coming weeks. Integration with Facebook Pay will enable merchants to sell products and accept payments within the app.
Announcement: https://about.instagram.com/blog/announcements/instagram-shop-discover-and-buy-products-you-love-all-in-one-place/
