Home / January 25, 2021

Digital Marketing Roundup January 2021

In the January version of Digital Marketing Roundup, we provide the latest news and updates from the Digital marketing industry for the month. Have a look at what is new in microsoft ads, search console updates, tagging in youtube videos, instagram dashboard and other updates in facebook, Linkedin, Pinterest, and more.

  1. Filter Link Extensions in microsoft ads

Microsoft has added one more extension named Filter Link Extensions in addition to its extensions such as Action Extensions, Multi-Image Extensions and Promotion Extensions. The filter extension allows the advertisers to show more features such as amenities, deals, etc, and allows to add a link, thus to navigate users to click and land on the specific page.

Read more on https://about.ads.microsoft.com/en-gb/blog/post/january-2021/increase-products-services-engagement-with-filter-link-extensions

  1. A redesign for mobile in Google search

Google made some changes in mobile search design recently. They made changes in fonts, shapes, and colors. According to Google, the update is to bring more information into focus. They changed text to more readable one, reduced shadows, used colours to highlight and reduced space to accommodate more information

Know more at https://www.blog.google/products/search/mobile-redesign-2021

  1. Google News performance report Added to Search Console

The Google news report can be seen in the left side bar of the search console report. This report will help you to analyse clicks, impressions and click through rate of your Google news performance. This report covers the information from news.google.com, Google news app of iOS and Android.

Official blog: https://developers.google.com/search/blog/2021/01/google-news-performance-report?hl=en

  1. Tag Items Within Video Clips in Youtube

As per YouTube:

"We’re testing a new way for people to easily discover and purchase products featured in YouTube videos. Creators in this pilot can add certain products to their videos. Viewers can then see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video. From there, viewers can explore each product’s page to see more information, related videos, and purchase options for that product."

  1. Courses for advertisers from Linkedin

Linkedin has introduced LinkedIn Marketing Labs, an on-demand learning center for linkedin ads. As per linkedin” The courses in LinkedIn Marketing Labs are specially curated by in-house experts who have studied LinkedIn advertising best practices across a variety of industries and customer bases”

Read more at: https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/linkedin-marketing-labs--all-new-on-demand-learning-center-for-a

  1. Professional Dashboard In Instagram

Instagram is giving a dedicated dashboard for content creators to help to get all information together. They said in their blog, "At Instagram, we’re committed to helping creators turn their passions into a living and supporting small businesses. As part of our ongoing effort to give creators and businesses the tools they need, we are announcing Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram."

Official blog:

https://business.instagram.com/blog/announcing-instagram-professional-dashboard/

  1. Story Pins Follower Streams in Pinterest

Pinterest has been making many updates to its stories since they introduced it.

The story Pins following streams make users see more personalized accounts they follow. Creators can add plenty of context to their stories in the caption, as well as interact with their community in the comments section. This feature is available in  iOS and Android.

For more information: https://newsroom.pinterest.com/en/Pinterest-introduces-following-streams

  1. Facebook's Removing the 'Our Story' Section from Pages

Facebook is showing an alert message to users that they are going to remove the our story section by Feb 28.

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