Home / February 1, 2020

Digital Marketing Roundup February 2020

Here are our top digital marketing updates for the month of February, 2020, Google adds new features in Search Console, Better data export in Search Console...

  1. Google adds new features in Search Console

    Change of Address Tool: When you move your website from one domain or subdomain to another, this tool conveys that information to Google about that change and helps to migrate search results from old domain to new. You can also see the redirect flow, so that you can monitor the change.

More details at https://support.google.com/webmasters/answer/9370220

  1. Better data export in Search Console

Instead of specific table values, users can now download the complete data in Report View. This means that you’ll now get the data on Queries, Pages, Countries, Devices, Search appearances and Dates, all together. The downloaded data will be available in Google sheets or Excel spreadsheet with multiple tabs and csv files compressed in a zip file.

View a sample file at https://docs.google.com/spreadsheets/d/1A37a2Pf5mIRY7WvDIFOCWlCrOjsD0ZMzE2FL-6RxmNg/edit#gid=1772357054

Read more at https://webmasters.googleblog.com/2020/02/data-export.html

  1. Introducing IF functions in Microsoft ads

As explained by Microsoft, “With IF functions you can customise a single expanded text ad with messages based on your customer’s device or a specific audience segment. Conditional messaging allows advertisers to simplify their campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads.”

More details at

https://about.ads.microsoft.com/en-in/blog/post/february-2020/deliver-more-relevant-ads-with-if-functions
  1. LinkedIn Stories Are Coming Soon

It is announced in a blog published by Pete Davies of LinkedIn, he anticipates the stories will bring more engagement and it will help in nurturing relationships among members.

In his words "Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever. Does that exist in the business world? I’d hope that most of my interactions in the break room or passing people in the hall are similarly ephemeral and light."

Read the blog at https://www.linkedin.com/pulse/testing-new-conversational-format-linkedin-stories-pete-davies/

  1. Twitter Adds Option to Add New Tweets Into Old Tweet Threads

With this update, a user can easily link a new tweet to an old one, which will provide a simpler way to create tweet threads, and add more context to your updates. Twitter announced this news on their twitter handle.

EmbedTweet: https://twitter.com/Twitter/status/1230267622903689225?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1230267622903689225

  1. TikTok is testing Direct Website Links on Profiles

As in instagram, the video app Tiktok is looking to add a new URL field into its profile bios. The company officially didn't comment anything on this. Some netzens only found out and shared this news. Hopefully they will implement this feature to everybody and will give an official confirmation.

See how it looks in below picture

  1. New 'Featured' Section on Profiles in Linkedin

Linkedin added new 'Featured' Section on Profiles to Highlight Key Achievements and Links

As explained by LinkedIn:

"The Featured section allows you to showcase samples of your work to people who view your LinkedIn profile. This is a great way to provide evidence of your skills and experience."

Embedd: https://www.socialmediatoday.com/user_media/diveimage/FeaturedCarousel.gif

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