Home / August 31, 2021

Digital Marketing Roundup August 2021

Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads which were available in search campaigns only. This feature will be available by end of this year as Google says in their official announcement.
  1. The reason for using more than specified title tags
For the last few weeks, Google has been trying to show different tags for titles in search results. Now Google has published a blog on the same which clarifies it. In the official blog, they said sometimes the given title tag by the site owner won’t describe the page well. The update is designed to produce more readable and accessible titles for pages. Read more: https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles
  1. Search console FAQ on Insights
Google has published answers to some frequently asked questions about Search Console Insights. They have answered questions such as Why can’t I see Google Analytics data in Search Console Insights? Why is the data I see in Google Analytics different from Search Console Insights? How does Search Console Insights choose “new content”? How does Search Console Insights choose the “most popular content? How does Search Console Insights choose the referring links from other websites? These answers will give a better understanding for webmasters to learn and use the insights in an effective way. Full FAQ: https://developers.google.com/search/blog/2021/08/search-console-insights-faq
  1. Updates in Page Experience Report
The Page experience report in the search console is a helpful report to understand how the web pages are performing. In order to simplify it, they removed the Safe Browsing and Ad Experience widgets from the report. They also said these updates will make it easier to use the Page experience report and to make better websites. Read more: https://developers.google.com/search/blog/2021/08/simplifying-the-page-experience-report
  1. Youtube has some new features
Youtube has added some new features such as video chapter previews, auto-translate captions. These two features are added to improve the search easier for the user, as the company says in their official blog. The Time-stamp preview gives the idea of the video content which helps the user to understand what the video is about. The user can click on the section which is more relevant to them quickly. Embed: https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/Visual_Search_1.mp4 The auto-translate captions introduce to reduce the language barrier issue, it enables the translation of captions, titles, and descriptions when relevant content in the local language isn’t available. The announcement at: https://blog.youtube/news-and-events/next-phase-searching-youtube/ 5.    Instagram Will Now Ask for Users to Enter Their Birth Date This is as part of new protection measures for youngsters. As explained by Instagram: “We’ve been clear that we want to do more to create safer, more private experiences for young people. To do that we need to know how old everybody is on Instagram, so we’ve started asking people to share their birthday with us if they haven’t shared it previously.”

Read more: https://about.instagram.com/blog/announcements/asking-people-for-their-birthdays
  1. TikTok Shop Tab Expansion For Shopify Merchant Profiles
TilTok has collaborated with Shopify to sell merchant products directly to the audience in the app. TikTok announced a new shop tab expansion for Shopify merchant profiles, which will show a new product showcase in the app. As explained by Shopify: "Shopify merchants with a TikTok For Business account will soon be able to add a shopping tab to their TikTok profiles and sync their product catalogs to create a mini-storefront that links directly to their online store for checkout." Embed: https://www.youtube.com/watch?v=tNEXYB_sazI Official blog: https://news.shopify.com/scaling-social-commerce-shopify-introduces-new-in-app-shopping-experiences-on-tiktok 7. Instagram's Sponsored Product Listings Available to All Merchants Now merchants can promote the product directly from their profile with a sponsored tag in the app. In their official blog post they said, after successful tests, they are launching this feature for all merchants. They added this new update will help people to discover and shop from the brands while browsing posts of their interest. These ads will appear as tiles on the Instagram Shop tab home page The blog at: https://business.instagram.com/blog/introducing-ads-in-the-instagram-shop-tab#
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