October version of Digital marketing Roundup gives you the latest news and updates happened in the Digital marketing industry for the month. Know What is new in Google Analytics, passage based indexing by Google, Bing’ site explorer relaunch, instagram IGTV updates and more
- Google’s Passage based indexing
In one of their official blog posts, Google said they are giving more importance for passage indexing for queries that are ‘Very specific’ because those searches can be the hardest to get right.
They also added ‘By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for.’ They expect this technology will improve 7 percent of search queries globally.
Read more at https://www.blog.google/products/search/search-on/
- Google Introduced The New Google Analytics
As per Google, the new version of Analytics will give the essential insights that need to be ready for what’s next.
They have implemented many advanced features which makes it more
They have implemented some ‘next level’ features that will be really helpful for marketers. A few of them are: the Smarter insights to improve your marketing decisions and get better ROI, A deeper integration with Google Ads, ability to measure app and web interactions together, YouTube Engaged-view conversions, A more complete understanding of how customers interact with your business.
Embed: https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/Google_Analytics_new_reporting.gif
- Bing relaunch of site explorer
As Bing says, the site explorer shows URLs as how they have seen on the web, including redirects, broken links, or those blocked by robots.txt, organized in a file explorer-like fashion.
most URLs we have seen on the web, including redirects, broken links, or those blocked by robots.txt, organized in a file explorer-like fashion.
- Update on instagram Live Video
Instagram has some updates on its IG live streams
- Users can go Live for up to 4 hours
- Users can save Live videos for 30 days
- Users will start seeing a “Live Now” section in the IGTV app and on Explore and can discover more Lives
5. Twitter Added Option to Share Topic Listings
Now users can share Topic listing in tweets, DMs, or outside of Twitter.
Twitter added the option to follow topics in the last year and this was mainly for new users. The new users can find our content useful for them. This can help in boosting engagement and it leads users to more specific profiles of interest.
Embed: https://twitter.com/TwitterSupport/status/1318946641190281216
6. Best practices for Black Friday and Cyber Monday pages
Google has published a blog on recommendations for Black Friday and Cyber Monday -the start of the holiday season shoppings. As Google says “As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and high quality images.”
The main points are
- Create the page early
- Follow standard SEO best practices
- Link to the landing pages from your home page
- Use a recurring URL
- Include a relevant, high quality image
- Get your page recrawled
Read more at https://webmasters.googleblog.com/2020/10/best-practices-for-black-friday-and.html
7. Hum to search in Google
Google has added a cool feature in search. If you dont remember a song you can hmm to search, no need to remember the lyrics. Their AI models has become so advanced, it can match the melody to the right song
More at https://blog.products/search/hum-to-search
