Primary
Secondary
BUYER PERSONA | BUSINESS QUESTIONS | DISCOVER | |
---|---|---|---|
Search/Research | Learn/Engage/Enquire | ||
Neutral, credible, authoritative content | |||
Knowledge, insights, opinion | Content to demonstrate business gains of MLP | ||
White papers, blogs, articles, reports, infographics | Case studies, testimonials, videos |
BUYER PERSONA | BUSINESS QUESTIONS | DISCOVER | |
---|---|---|---|
Search/Research | Learn/Engage/Enquire | ||
Content Assets Across Channels – SEO, SEM, Email, LinkedIn, YouTube, Website, Webinar | |||
Head of Sales Training and Development | Director of Sales Training | Head of Sales Enablement | Do we need a microlearning platform? | White paper: Should You Invest in a Microlearning Platform?
Article: Challenges of Enablement Leaders And Solutions to Overcome Them |
YouTube: Video interviews with 2 Sales Enablement Heads on how they quickly deployed training content to a dispersed workforce with MLP CTA: Request a Demo |
Is it user – friendly and will it encourage voluntary participation? | Article: How Organizations Are Using Microlearning to Solve Problems and Demonstrate Results | 2-Minute Testimonial video – Appliances Major Makes Training A Fun And Effective Experience with MLP CTA: Request a Demo |
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Can I measure usage and effectiveness? | Industry report: How Microlearning and Gamification are Boosting Corporate Training Efforts
White Paper: How Companies Are Using Sales Enablement to Competitive Advantage in a Digital World |
Email: Is your Sales Pitching the Right Message, to the Right Buyer At the Right Time? CTA: Seek Appointment To Discuss Article – How to Ensure Your Sales People Are Using Your Resources Effectively? |
|
Can I demonstrate ROI? | White Paper: A Data – Driven Approach To Training
Blog: Six Parameters to Test If your Microlearning Solution will be Effective |
Case Study: How A Peripherals Major Demonstrated Significant Reduction In Overall Cost of Training with MLP CTA: Download Now |
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CMO | Marketing Heads | Business Leaders | Can I measure usage and effectiveness? | White Paper: Content Usage Assessment – Have Marketing Heads Got it Right? | LinkedIn/YouTube: Empower Your Sales With Resources to Facilitate Data-Driven Discussion With Customers CTA: Learn More |
Head of Sales and Marketing | CMO | Business Head | Innovation Leader | Content Assets Across Channels – SEO, SEM, Email, LinkedIn, YouTube, Website, Webinar | ||
How do we keep pace with new product development in our organization? | Blog post: How to Prepare, Train and Arm Your Sales Team In New Product Knowledge | YouTube: Q&A with the Sales Head of a Manufacturing Company – How MLP Helped Global Sales To Keep Abreast of NPIs CTA: Visit website/product page |
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How do I keep sales and marketing updated on the details of innovation? | Why Sales Reps Scattered Across the Globe is Not A Challenge Any More | ||
Are my sales and marketing teams leveraging our differentiators against competitor claims? | LinkedIn Ad – Are You Equipping Your Sales People With All The Vital Information They Need? | ||
How can I simplify our industry jargon for my sales force? | Blog: The Unique Needs of Products Sales Enablement | ||
Head of Channel Partners | Partner Development Manager | Content Assets Across Channels – SEO, SEM, Email, LinkedIn, YouTube, Website, Webinar | ||
How do I ensure that my partners are up-to-date with each NPI? | Blog: Channel Partner Advocacy. What Can Go Wrong? | ||
How do I keep my channel partners engaged and excited? | Blog – Are your Channels Partners Advocating Your Brand? | ||
Can my channel partners become champion advocates for my product? | |||
How can I ensure that my channel partners in remote locations are updated simultaneously? |
If you would like a content matrix designed for your organization, please write to [email protected].