Primary
Secondary
| BUYER PERSONA | BUSINESS QUESTIONS | DISCOVER | |
|---|---|---|---|
| Search/Research | Learn/Engage/Enquire | ||
| Neutral, credible, authoritative content | |||
| Knowledge, insights, opinion | Content to demonstrate business gains of MLP | ||
| White papers, blogs, articles, reports, infographics | Case studies, testimonials, videos | ||
| BUYER PERSONA | BUSINESS QUESTIONS | DISCOVER | |
|---|---|---|---|
| Search/Research | Learn/Engage/Enquire | ||
| Content Assets Across Channels – SEO, SEM, Email, LinkedIn, YouTube, Website, Webinar | |||
| Head of Sales Training and Development | Director of Sales Training | Head of Sales Enablement | Do we need a microlearning platform? | White paper: Should You Invest in a Microlearning Platform?
Article: Challenges of Enablement Leaders And Solutions to Overcome Them |
YouTube: Video interviews with 2 Sales Enablement Heads on how they quickly deployed training content to a dispersed workforce with MLP CTA: Request a Demo |
| Is it user – friendly and will it encourage voluntary participation? | Article: How Organizations Are Using Microlearning to Solve Problems and Demonstrate Results | 2-Minute Testimonial video – Appliances Major Makes Training A Fun And Effective Experience with MLP CTA: Request a Demo |
|
| Can I measure usage and effectiveness? | Industry report: How Microlearning and Gamification are Boosting Corporate Training Efforts
White Paper: How Companies Are Using Sales Enablement to Competitive Advantage in a Digital World |
Email: Is your Sales Pitching the Right Message, to the Right Buyer At the Right Time? CTA: Seek Appointment To Discuss Article – How to Ensure Your Sales People Are Using Your Resources Effectively? |
|
| Can I demonstrate ROI? | White Paper: A Data – Driven Approach To Training
Blog: Six Parameters to Test If your Microlearning Solution will be Effective |
Case Study: How A Peripherals Major Demonstrated Significant Reduction In Overall Cost of Training with MLP CTA: Download Now |
|
| CMO | Marketing Heads | Business Leaders | Can I measure usage and effectiveness? | White Paper: Content Usage Assessment – Have Marketing Heads Got it Right? | LinkedIn/YouTube: Empower Your Sales With Resources to Facilitate Data-Driven Discussion With Customers CTA: Learn More |
| Head of Sales and Marketing | CMO | Business Head | Innovation Leader | Content Assets Across Channels – SEO, SEM, Email, LinkedIn, YouTube, Website, Webinar | ||
| How do we keep pace with new product development in our organization? | Blog post: How to Prepare, Train and Arm Your Sales Team In New Product Knowledge | YouTube: Q&A with the Sales Head of a Manufacturing Company – How MLP Helped Global Sales To Keep Abreast of NPIs CTA: Visit website/product page |
|
| How do I keep sales and marketing updated on the details of innovation? | Why Sales Reps Scattered Across the Globe is Not A Challenge Any More | ||
| Are my sales and marketing teams leveraging our differentiators against competitor claims? | LinkedIn Ad – Are You Equipping Your Sales People With All The Vital Information They Need? | ||
| How can I simplify our industry jargon for my sales force? | Blog: The Unique Needs of Products Sales Enablement | ||
| Head of Channel Partners | Partner Development Manager | Content Assets Across Channels – SEO, SEM, Email, LinkedIn, YouTube, Website, Webinar | ||
| How do I ensure that my partners are up-to-date with each NPI? | Blog: Channel Partner Advocacy. What Can Go Wrong? | ||
| How do I keep my channel partners engaged and excited? | Blog – Are your Channels Partners Advocating Your Brand? | ||
| Can my channel partners become champion advocates for my product? | |||
| How can I ensure that my channel partners in remote locations are updated simultaneously? | |||
If you would like a content matrix designed for your organization, please write to [email protected].