Welcome again to this month’s Digital Marketing Roundup. In this snapshot, we are featuring the latest updates and announcements from Google, Twitter and Facebook that will help digital marketers to stay abreast of new features and changes.
1. Fresher Data in Your Site’s Search Performance Report
Google analyzed user feedback and based on their users’ top feature request, announced improvements to their Performance Report.
Users can now see data as recent as less than a day old - a significant improvement compared to the previous few days. Google’s Performance Report helps webmasters and site owners better understand how their site performs on Google search, and answer questions related to stats, search queries, top content, site audiences and formats.
2. Breadcrumb Reports added in Google’s Search Console
Now Webmasters can figure out if there are any issues with Breadcrumb structured data and the issues will be notified by email as well. In the search console, the report can be accessed under the Enhancements section from the left-hand navigation panel.
3. Google Introduces Key Moments Within Videos
In its September announcement Google said, "When you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video, based on timestamps provided by content creators."
More details at google official blog https://blog.google/products/search/key-moments-video-search/
4. New Video Campaign Options on YouTube by Google
The explosion of touchpoints for marketers has not only created opportunities, but complexities for marketers. Recognizing this, Google said that it is sharing new ways to help marketers use video to connect with consumers more efficiently across their journey. With the new video campaign options, marketers can now upload multiple video campaigns to a single campaign. instead of managing separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, From there, Google’s machine learning will automatically select the most efficient combination of these formats to and show that to your audience.
Read more at https://blog.google/products/ads/full-funnel-video/
5.Twitter Provides Option to Hide Replies
To give more control to conversations they start, Twitter has announced a feature that will let users hide replies to their Tweets. Currently this feature is being tested in the US and Japan. The hidden replies can be viewed in the dropdown menu or through a new icon in the original Tweet.
Here’s the official tweet:
6. Group Stories Will No Longer Be Available on Facebook
While users can continue to make a post in the group or share a story for their profile, Group stories will no longer be available on Facebook. "On September 26, we will be sunsetting group stories. At that point, no new group stories can be posted and existing group stories will be deleted. Members and admins can continue to use stories from their personal profile or make a post in the group to share moments from their lives."
7. Now You Can Rearrange Your Photos and Images While Tweeting
Users can now prioritize and sequence the photos and images they attache to their Tweets by simply dragging and dropping to rearrange the photos.
Facebook is killing its ‘Chats’ feature for Groups on 22 August pic.twitter.com/rQc6UOqqVq— Matt Navarra (@MattNavarra) August 16, 2019