Here’s our Digital marketing Roundup for the month of October 2019 with the latest updates from search engines and social media
- New reports for video results in Search Console
Google introduces two new tools to help you understand your videos’ performance in Search and identify opportunities to improve your video markup.
There are three main ways people can see videos on Google Search today: on the main Search page; on the videos Search tab; and in Discover:
A new report for “Videos” is now available in Search Console for sites that use structured data to annotate videos. The report allows you to see any errors and warnings for markup implemented on your site.
Read the blog at https://webmasters.googleblog.com/2019/10/search-console-video-results-reports.html
2. Twitter Cancels Political Advertising
On October 30, Twitter’s Jack Dorsey said that Twitter will no longer accept political advertising. “We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought.” In a series of tweets, he explained the reasons for this decision.
Read Jack Dorsey’s tweet thread here
https://twitter.com/jack/status/1189634367296901120?s=20
3. Google Ads – Understanding Conversion by Time Reporting With New Columns
Google is making it easy for advertisers to understand the value their ads generate by giving them access to more granular data. “Starting today, you can report conversions and conversion values at the time they happened with new “by conversion time” columns. This means that if your ad was clicked on last week and that traffic converted this week, the new “Conversions (by conv. time)” column will now show a conversion for this week.”
The following six reporting columns are now available:
- Conversions (by conv. time)
- Conv. value (by conv. time)
- Value / Conv. (by conv. time)
- All conv. (by conv. time)
- All conv. value (by conv. time)
- Value / all conv. (by conv. time)
Read more at https://support.google.com/google-ads/answer/9549009?hl=en
4. Pinterest Officially Announces New Pin Format Release
Pinterest announced updates to improve its design.
"Our updated look for iOS and Android makes Pinterest even more visual, with personalized recommendations front and center in your home feed and reduced space around Pins to celebrate the content."
The update doesn't add anything new as such, but it does shift a few things around, with a focus on streamlining user behaviour.
Read the announcement here https://newsroom.pinterest.com/en/post/freshening-up-the-look-of-pinterest
5. Snapchat Adds New, Free Drawing AR Option Within the App
Snapchat has rolled out a new option which will enable users to paint their own 3D AR effects over their face, or anything else, from within the app itself.
https://twitter.com/culturengine/status/1189560580778033152?
6. Facebook Launches Facebook News, a Dedicated Tab for News Content
Facebook is adding a new tab to the top navigation bar within the app which will take you through to its News content listing. From there, users will be able to view the latest news by topic, hide sections or publications, get a general news update - basically, the tab is designed to cater to your personal news needs every day, with a curated listing of content from approved providers, many of whom, as noted, Facebook has signed partnership agreements with.
Read the blog update at https://newsroom.fb.com/news/2019/10/introducing-facebook-news/
