March saw a flurry of activities in the digital marketing and social media domains. We have captured the most important updates for you here.
1. 'Checkout' on Instagram
Instagram introduced a new feature on its app that allows people to find and buy a product they want without having to leave the app.
Today, we're introducing checkout on Instagram. When you find a product you love, you can now buy it without leaving the app. ????????https://t.co/o1L5WsfgVE pic.twitter.com/IlVJxOr10x
— Instagram (@instagram) March 19, 2019
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The ‘Checkout’ feature on Instagram is currently in closed beta for businesses and available to people in the US.
Read complete story at https://instagram-press.com/blog/2019/03/19/instagram-checkout/
2. Facebook Removes Ad Targeting Options in Certain Categories to Avoid Discrimination
Major points are
Read complete news at https://newsroom.fb.com/news/2019/03/protecting-against-discrimination-in-ads/
3. AdWords’ Keyword Planner gets new features
Google has added several new features. Some of them are not entirely new, with some getting modified existing features as well.
New Competition column, daily budget suggestions, grouped ideas, more seed keywords for searching new ideas are some of the new and enhanced features.
Read complete news at https://searchengineland.com/google-ads-keyword-planner-gets-new-and-old-features-314618
4. Google URL inspection tool now shows the Google discovered canonical URL
The URL Inspection tool within the Search Console will now show users the Google-selected canonical. With this change, Google also retiring the info: command.
Read more here
https://webmasters.googleblog.com/2019/03/how-to-discover-suggest-google-selected.html
5. Google Core Algorithm Update
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year....
— Google SearchLiaison (@searchliaison) March 12, 2018
6. LinkedIn adds new features to its message segment
LinkedIn has added some new options which will make it easier for users to plan in-person meet-ups without having to switch away from its messaging stream.
Read more here
https://blog.linkedin.com/2019/march/21/setting-up-meetings-just-got-easier-with-new-features-in-linkedin-messenger
7. Google Releases New Guide to Maximizing eCommerce Opportunities
Google has published an ecommerce guide on how to use the platform's various advertising tools to help businesses to maximize their eCommerce opportunities.
Download the guide at http://services.google.com/fh/files/blogs/google_ad_manager_ecommerce_guide_final_v2.pdf
Author Bio: Soumya is a Digital Marketing Analyst with 9 years solid experience focusing mainly on SEO aspects. Her skillsets which were gathered from researches, Google Patent followup, networking with other industry leaders, content creation and link building techniques helped hundreds of clients over a decade. Whenever required, she kick-starts social media promotions and campaigns to enhance her client’s brand reach. Her free time includes reading books and improving her knowledge in the digital marketing industry.
