Home / February 25, 2021

Digital Marketing Roundup February 2021

February Edition of digital marketing roundup blog gives you information about new updates in google search central, google ads, Tiktok recipe integration, instagram and facebook updates on Abuse and hate speech.

  1. Associations - New feature in search console

Associations allow you to connect with Google Analytics, Google ads, YouTube, play console, action console and Chrome web store.

More at:https://developers.google.com/search/blog/2021/02/search-console-associations

  1. An update on image search

Google made an update on Image search to reduce duplicates. They officially announced it on their official twitter handle.

Official tweet: https://twitter.com/searchliaison/status/1359927640409341952

  1. Changes to Showcase shopping Ad

Google has a major update on Showcase shopping ads. They will stop serving those ads from April 1st 2021. Google is informing this to advertisers through email. After this update Showcase shopping ad layouts will become part of product shopping ad groups.

The email Sample:

  1. TikTok Adds New Recipe Integration

Tiktok, with the integration of recipe app Whisk, which enables users to post a link to relevant recipes of food videos. This link is overlaid on the video clip via ‘See full recipe’ as the call to action. As of now Tiktok has link integration with whisk only, but in future they may have more partnerships.

Source: https://twitter.com/MattNavarra/status/1359636421389254657

  1. Instagram update on Abuse and hate speech

On their official blog, Instagram has announced a range of new measures to combat such incidents.

As explained by Instagram: "We want Instagram to be a place for people to connect with the people and things they love. But we also know that, just like in the offline world, there will always be those who abuse others. We’ve seen it most recently with racist online abuse targeted at footballers in the UK. We don’t want this behavior on Instagram."

Read more: https://about.instagram.com/blog/announcements/an-update-on-our-work-to-tackle-abuse-on-instagram

  1. Facebook’s update on their Progress on AI and Hate Speech Detection

Facebook in their blog, said they are continuously improving their AI to detect hate speech, bullying and harassment content. They updated their AI is already detecting violating content in the comments of posts.

Read more at:https://about.fb.com/news/2021/02/update-on-our-progress-on-ai-and-hate-speech-detection/

  1. LinkedIn Learning integrations with Microsoft Viva

Linkedin has introduced a new employee experienced platform to help people learn and grow at work.In the blog, they said,” These integrations bring managers visibility into how their people are feeling in their jobs and give employees access to learning opportunities all within their daily Microsoft 365 and Teams workflow.”

Official blog: https://news.linkedin.com/2021/february/new-microsoft-viva-employee-experience-platform

  1. Snapchat Announces 2021 Partner Summit

As per Snapchat:

"On May 20, 2021, we’ll be streaming our Snap Partner Summit and would love for you to join to hear the latest about new products, features, and partnerships across our AR efforts, platforms for creators like Lens Studio and Spotlight, and platforms for developers like SnapKit, Minis, and Games."

More details: https://newsroom.snap.com/sps2021

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